When lifestyle (and ex-gossip) blogger Necole Kane went public with this video almost two years back, I'm not surprised that her website–xoNecole–being bought out by Hollywood studio Will Packer Media would come next.
Becoming the company's first owned & operated digital platform, Will Packer Media plans to take advantage of this opportunity by using the site's material for their future productions. Not only that, the company will also use the site to expand on its efforts to become a cross-platform brand by increasing ts video, social, & mobile offerings plus building a branded newsletter and multi-faceted event series to further connect with its audience.
Will Packer, founder & CEO of Will Packer Media, said:
"Necole is amazingly gifted in her ability to connect with women and deliver much-needed engaging, smart and empowering content that is inspirational and impactful. We are thrilled to join forces with Necole and look forward to working together to broaden the offerings and reach of xoNecole as we continue to build it into a top lifestyle brand."
Necole Kane said:
"When I closed down my celebrity gossip blog in 2015, it was at the height of its success. Although it was a very risky and terrifying move, I knew I wanted to offer my readers content that was more empowering and purposeful, would inspire them to live their best lives, and was deeply rooted in giving women permission to evolve. Will Packer is someone I've always admired and respected, and he knows my audience. I couldn't think of a better partnership. The acquisition has been a dream come true and I will now be able to see the xoNecole brand grow into the incredible platform I've always visualized it could be."
Alix Baudin, co-founder & COO of Will Packer Media, said:
"We see Necole as the face of a young and empowered generation of women who want to lift each other up and be inspired to evolve. We will build the platform to include a robust series of events, including tentpole activations during Fashion Week and other cultural landmarks, as well as educational and networking events, bringing the xoNecole experience offline and into real life. Our content studio will build multiple video properties as well, looking at inspirational true stories, career and life advice, and exclusive interviews with notable celebrities and personalities."
About Will Packer Media:
Led by Hollywood producer Will Packer, Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience, with an urban millennial core. In partnership with Discovery Communications and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer's films have earned more than $1 billion, with nine opening at number one at the box office.