“Everything that we been doin’ on steroids now,” says Conway the Machine, chilling backstage with his brother Westside Gunn at the Soundset Festival in Minneapolis. “We mashin’ the gas from here on out.” The Griselda family pulled up to MASS APPEAL’s camper van before hitting the stage at SoundSet to “keep shifting’ the culture like we been doin’.” This is not a normal interview. You only get this type of access with an artist pass.
CREATOR: Harrison Corwin
PRODUCER: Rob Kenner
CAMERA OPERATORS: Clark Slater, John Tashiro
SOUND: Sean Rule
EDITOR: Keef Louda
POST PRODUCTION: Kyle Petreycik
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. They are a platform for radical creatives who are transforming culture.