Announcing the premiere of PALE HORSE RIDER, video by William Cooper, featuring Autumn Turner. This is the first rap video in history to be released in conjunction with a major book release, Mark Jacobson’s Pale Horse Rider: William Cooper, the Rise of Conspiracy and the Fall of Trust in America published by Penguin Random House.
Both the book and video deal with life, times and meaning of William (Bill) Cooper, author of all-time favorite hip hop book, Behold a Pale Horse and acknowledged father of the “Truth” movement.
Today, with the world's corrosive political climate wearing away at the public's trust not only in government and just about everything else, Newark rapper William Cooper resurfaces with a new video, Pale Horse Rider that urges people to wake up and "ride for your freedoms”. It is a message that echoes Cooper's namesake and author of one of hip-hop’s favorite conspiracy books, Behold A Pale Horse by Milton William Cooper.
The video allies Cooper, whose God’s Will was the winner of UMA “Independent Album Of The Year” in 2015, with co-conspirator, Mark Jacobson author of Pale Horse Rider: William Cooper, the Rise of Conspiracy and the Fall of Trust in America, the first full-scale account of Milton William Cooper’s life and times. Published in September 2018 by Penguin Random House, Pale Horse Rider has been excerpted by both Rolling Stone and New York magazines and featured in the New York Times. Publisher’s Weekly called the book “an enthralling portrait of a potent strain in American culture”.
A longtime journalist based in New York, Jacobson may also be familiar to hip-hop fans as the author of the New York Magazine piece, Return of Superfly, the story of the Harlem drug dealer Frank Lucas. The article was the basis for the movie American Gangster, starring Denzel Washington. Jacobson’s reporting was also the core material for the long-running TV show Taxi.
Jacobson met rapper Cooper, who took his name on the suggestion of Wu-Tang Clan stalwart Killah Priest, during their Black Market Militia recording sessions. Cooper’s story came to be featured in Pale Horse Rider as a prime example of the cross pollination between hip hop and Bill Cooper’s themes of conspiracy and the search for freedom in an increasing locked down America. The idea for the video grew out of the friendship between Jacobson and Cooper.
Cooper's song, which is also fittingly titled Pale Horse Rider, features soulful songstress, Autumn Turner, best known for her stellar performances on NBC's television show The Voice (season 12). Cooper and Ms. Turner magically perform off of each other with great chemistry, going back and forth, creating a powerful and catchy chorus that encourages the listener to ride for a better tomorrow. The mesmerizing soundscape produced by skilled beat-architect, Mikey Bingo, holds you captive while Cooper continuously spits thought provoking bars like, "Don't be leaving breadcrumbs for the Feds, remember who and what you text message lives forever". The stunningly crisp visuals are shot and edited by Jimmy Giambrone, and also feature cameos of Mark Jacobson, further showcasing the song/video/book collaboration.
Mark Jacobson's Pale Horse Rider: William Cooper, the Rise of Conspiracy, and the Fall of Trust in America can be purchased everywhere books are sold. William Cooper's song Pale Horse Rider is currently available for purchase and streaming on all major digital platforms.