Anthony Hamilton's former famed backup vocalists and Grammy-nominated viral sensations The Hamiltones transitioned to the forefront with last year's lauded 'Watch The Ton3s' EP. Making major strides in 2019 with a well-received debut project, and a late night TV performance, The Hamiltones continued to build on their momentum this year with the release of 'Watch The Ton3s (The B Side)' in February. Today (7.14.2020), you can get into the official music video for "Serious", which is lifted from the trio's latest project.
"'Serious' was created for anyone who wants a true and honest relationship. Most times the scenario is generally, the woman wanting a serious relationship or marriage. Not often do you hear the male perspective as such. This song is for that person that wants to give all of themselves to a person but emphasizes, I want that all in return, hence 'Serious'." –Lelo of The Hamiltones
Directed by The Last American B-Boy, "Serious" follows The Hamiltones' live streaming performances for Come Hear North Carolina's "Under One Roof" benefit concert festival that raised money to support artists across North Carolina whose work has been disrupted by COVID-19. The Hamiltones were also included in the lineup for this year's virtual EnoFest, as well as Poder NC Action's recent digital concert for the launch of its voter turnout campaign.
Continuing their philanthropic work, The Hamiltones are donating a percentage of all sales of their Relief Package to the United Way of Atlanta, a non-profit that is "focused on addressing the systemic issues that put Greater Atlanta at the bottom of the list of U.S. cities in terms of opportunity and mobility for low-income children…" The package includes physical copies of both 'Watch The Ton3s' EPs, an exclusive T-Shirt, and a "Watch The Ton3s" DVD with exclusive behind the scenes footage.