From the dizzy heights of chart success with tracks "Still Speedin" & "Level Up", it seemed inconceivable to bring the momentum to a halt. Sway's temporary hiatus from the game now looks to be our gain as he gets ready to give us the long-awaited 'Deliverance' album.
First single, "Stream It" featuring afro-beats star Mista Silva, tackles the current climate of the music industry, capturing the intensity at which music is consumed in modern day life. Acting as the follow up to previous tracks "Upload" & "Download", Sway is at his lyrical & comical best as he gives insight in to the effect that instant music has on the artist.
Well known for championing & discovering great talent in the earlier stages of their careers (Ed Sheeran, Mr. Hudson, Al Shux, & Flux Pavilion), the 'Deliverance' shows Sway once again introducing new names & reaffirming his position as a curator of great new talent such as Sam Garrett, Tony Blaize, KSI, & Tiggs Da Author, whom he initially signed & developed prior to his newly inked deal with Sony RCA.
His most heartfelt yet intensely lyrical album to date, Sway paints vivid pictures over in-house productions, as well as offerings from World heavyweight producers Giorgio Tuinfort, Amon Tobin, & The Streets legend Mike Skinner.
As Sway says; "Welcome to my Deliverance", may the service commence.