Today, Sa-Roc releases “r(E)volution,” a powerful new music video and harbinger of her Rhymesayers Entertainment debut album, ‘The Sharecropper’s Daughter’. Produced by Sol Messiah, “r(E)volution” is an anthem of hope and resistance that speaks of the inevitable change that happens when people understand their power and potential. The music video, directed by Tommy Nova, features scenes from protests across the country as a backdrop to Sa-Roc’s rallying cry:
“I don’t know what you might’ve heard, but we ain’t going nowhere but up
Got a whole squad dressed in all black, got the streets on notice–what up?
They want us in the same place ain’t nobody ever gonna really change nothing but us
Hello, this is revolution get on up”
“r(E)volution” follows “Deliverance”, the standout single produced by labelmate Evidence, an acclaimed performance on NPR’s Tiny Desk (Home) series this June, and “Forever”, which recently surpassed 4 million views on YouTube. Sa-Roc’s autobiographically titled album ‘The Sharecropper’s Daughter’ is set to arrive on October 2 and features appearances from Saul Williams, Styles P, Ledisi, Black Thought, & Chronixx.
More about Sa-Roc:
Sa-Roc is arguably one of the most vibrant MCs in the world today. Her crisp articulation, fiery delivery, and her elevated and insightful lyricism has often placed her within the same conversation of some of Hip Hop’s most notable artists. Once dubbed by Okayplayer as “one of the most formidable microphone mavens in the game”, Sa-Roc is an artist for a socially conscious generation.
Sa-Roc grew up in Southeast D.C., at the height of the crack area, with neighborhoods plagued by poverty and disaffection. Her early experiences shaped her understanding of the world around her, deepened her emotional sensitivity and cemented a social consciousness that would later feature heavily within her work. She was born three-months premature and didn’t make a sound during the first fourteen months of her life. This struggle to find a voice—both literally and creatively—would later be critical in shaping her lyrical expression.
By her own admission, Sa-Roc was painfully shy and reclusive as a youth. In 2018, she channeled the pain of her childhood experiences and came up with the self-empowerment anthem “Forever”. The song struck a chord with many, creating a viral sensation that led to worldwide critical acclaim, amassing over 4 millions views on YouTube. In 2020, she embarked on a national tour with rapper Rapsody and made her debut on the world-renowned NPR Tiny Desk At Home series that led fans to describe her simply as “the truth” and technically “the best lyricist in recent times”.
Her forthcoming project, ‘The Sharecropper’s Daughter’, the title of which pays homage to her father’s experience growing up sharecropping tobacco, is in Sa-Roc’s own words “a sonic reflection on the generational inheritance of trauma and triumph that shapes our humanity and influences the way we see the world.” At a time where people all around the globe are calling for social change, Sa-Roc is an MC whose energy and conscious lyrics are about to shake up the rap game and remind us all that Hip Hop was always about giving a voice to the people.