Video: ‘Ooh Lord’ By @JawzOfLife [Prod. @Kwony_Cash & Dir. @HighImpactMda]

Video: 'Ooh Lord' By @JawzOfLife [Prod. @Kwony_Cash & Dir. @HighImpactMda]

When it comes to music, timing is one of the most significant factors influencing an artist’s impact. With that always in mind, inspirational Atlanta emcee Jawz Of Life releases the appropriately, poignant video for “Ooh Lord” just before the Easter holiday.

For this second visual from his popular ‘Life Lines‘ project, Jawz comes together, again with “Divided Time” director Will Feagins Jr. (of High Impact Multimedia), to bring the impassioned, Kwony Cash-produced song to “life” on screen. Renowned for his documentary films, the award-winning cinematographer chose to roll cameras in historic Paradise Missionary Baptist Church, which is pastored, in fact, by JOL’s father, Dr. Charles A. Harper III aka “Pops Of Life”. The expressive feature depicts Jawz Of Life in an honest & enthusiastic dialogue with “The Word” in the midst of today’s challenging times.