Video: Little Brother feat. Madison McFerrin – Black Magic (Make It Better)
On the heels of the surprise release of their fifth studio album May The Lord Watch, North Carolina’s pioneering hip-hop duo Little Brother relinquishes the official music video for the inspiring album standout “Black Magic (Make It Better)“. Produced by Grammy award-winning producer Focus… and featuring guest vocals by Madison McFerrin, “Black Magic” is “a love letter to the beauty and resilience of Black people“, says Phonte. He continues that the Jamund Washington-directed video is “a visual representation of me and Pooh’s renewed brotherhood. Crazy enough, this was the first Little Brother video we ever shot in Durham“.
“We wrote ‘Black Magic (Make It Better)’ to inspire. No matter your personal struggle or where you are starting from in life, waking up gives you another shot at being better than you were the day before. We wanted a visual that felt organic and represented us and showed love to the city that birthed Little Brother: Durham NC.” –Rapper Big Pooh
The new video is accompanied by the announcement of Little Brother’s first round of tour dates, which kick off at Hiero Day on Sunday, September 2nd in Oakland, California. The group will also share the stage with Raphael Saadiq at Raleigh’s Hopscotch Festival September 5-7, supported by Come Hear NC.
May The Lord Watch, Little Brother’s first album in over nine years, is now available on all digital streaming platforms via Imagine Nation/For Members Only/EMPIRE!!!