Warner Records recording artist IV4 releases the official music video for her "Can't Find Love In LA" single.
Recently, Los Angeles-based alternative singer, songwriter, and model IV4 dropped her debut EP, 'Get Rich & Cry Trying' on The Wasted Youth/Warner Records.
A versatile set of songs that explores the trials and triumphs of a young lover and creator, IV4's latest offering is a shimmering reflection of the artist herself.
The focus track "Can't Find Love In LA", finds IV4 aching for intimacy over glossy pop&B that sounds like a summer soundtrack.
In the cinematic video directed by Austin McCracken, she references "Kill Bill" and slays any man who gets in her way.
Her songs pack plenty of attitude with a side of sass, but IV4 feels like "Bloom", embodies her emotional state.
"'Bloom' speaks to who I am as a new artist, a creative and how I feel about dropping my first project," IV4 says. "'Bloom' is an ode to 'Get Rich & Cry Trying'."
IV4 shifts gears with ease, from intentionally cold-hearted flexes dressed up as sensual R&B to introspective forays into her emotional depth set to bouncing drums and bass.
Throughout, there's the push and pull of independence and infatuation.
Previous tease "Only Fans" breathes and swirls with ambient desire.
And lest we forget, there's "Stroke", where IV4 plays off of the honeyed vocals of Chicago R&B star Jeremih, emoting over a blown out beat and intoxicating melody.
'Get Rich & Cry Trying' is IV4's latest project since signing to Warner Records.
Over the course of 2021, she strategically dropped visionary singles from this new mixtape—each one demonstrating a new side to her sound, previously released singles "Work 2 Hard" and the dreamy R&B explored on "Swimming" featuring Trippie Redd.
IV4 was discovered in 2018 after posting her first song, "Because Of Me", produced by Smash David and SkipOnDaBeat, on social media and earning tens of thousands of views.
With projects like 'Get Rich & Cry Trying', IV4 proves that she's set on continuing to evolve, packing every release full of her thoughtful emotions, unmistakable sense of cool, and unforgettable imagery.
IV4's "Can't Find Love In LA" track is taken from her 'Get Rich & Cry Trying' EP which is available now to stream and cop via all major digital service providers