UK Hip Hop legend Fliptrix releases the track and visual for latest single 'It's Like That'.
The first insight in to what is destined to be a mighty album, 'It's Like That' is plucked from his forthcoming album project 'Inexhale'.
A no holds barred lyrical shelldown from start to finish over an incredibly smooth Joe Corfield production, 'It's Like That' is the return to the airwaves for Fliptrix who released his immaculate 'Patterns Of Escapism' LP over a year ago. A word play masterpiece that sits in a dreamlike haze, 'It's Like That' continues to show the multifaceted depths of Fliptrix as the track sees him begin to experiment with varying styles and rhythms that are a step away from his usual boom-bap style; something that is an on-going recurrence throughout the album as a whole, which Fliptrix describes as "a breath of fresh air that will hit you like a hurricane."
As a South London rapper, Fliptrix has become a pioneer and integral part of the UKHH scene. Releasing an impressive 7 projects since 2007, he is also a member of super group The Four Owls, who dropped 2 of the most classic records in UK Hip Hop history ('Natures Greatest Mystery' in 2011 & 'Natural Order' in 2015), have successfully toured the world numerous times and collaborated with the legend DJ Premier on the monumental 'Think Twice' single.
Alongside his artist success, Fliptrix is also the founder and director of independent label 'High Focus', which has spearheaded the UK Hip Hop movement for the last 8 years, being responsible for releases such as Rag'n'Bone Man's early projects which set him firmly on course for superstardom, and most recently achieving an independent Top 40 with Ocean Wisdom's Wizville album earlier this year. The label, which began in 2010, has previously been nominated for best small label at the 2015 AIM awards, whilst its YouTube channel HighFocusTV has gained over 132 Million views and boasts almost 250,000 subscribers.
Continuing his independent reign, Fliptrix releases 'It's Like That' via High Focus with the video launching via YouTube. The visuals pay homage to the pirate radio scene that had a huge part to play in the birth & incubation of urban music in the UK as they follow Fliptrix taking over London's radio frequencies guerrilla warfare style. The creative visuals wrap perfectly around the sonics and tone of the record thanks to camera focus, lighting and edits making this piece of original, captivating and quality output a real statement for the 'Inexhale' album announcement.