As Rakim rapped nearly 30 years ago: “To me, MC means move the crowd”. And that sentiment remains true in the hearts of rappers like Ed E. Ruger, who proves in his rowdy new music video for his single, “You Ain’t Built Like This”, that he definitely knows how to command the stage.
Throughout the visuals, directed by LGi Dope Films, Ruger makes his elder Hip-Hop statesman proud by killing shows and spitting dexterous, battle-ready bars. And he’s joined by a pair of equally talented acts—freestyle legend Blind Fury & Fish Scales (of Nappy Roots)—who do serious damage to J. Narley’s booming instrumental. Making the cypher complete is Phillie Phresh, who delivers the dizzying cuts on the chorus.
The video serves as the first preview of Ruger’s upcoming album, 'Guerilla Grind Pt. 2: The Token', which is presented by Iconoclast Crew & Livewire Entertainment. In addition to Blind Fury & Fish Scales, the project will feature Guilty Simpson, Wax, & other emcees putting on for the underground. You know, like Ruger, who’s been hustling on the scene for years and has achieved placements on such hit shows as "The Boondocks" & "Breaking Bad". 'Guerilla Grind Pt. 2: The Token' is due out this summer. "You Ain't Built Like This" is now available for free download via SoundCloud | AudioMack!!!