Whether you find David Morin singing on the streets, beat-boxing, or playing the guitar with his seven-piece Soul Funk band, wherever you find him, you’ll find yourself a captive audience to the multi-faceted musician’s many talents. After spending years perfecting his craft(s) on the Vancouver scene, the neo-soul singer, songwriter, and multi-instrumentalist will finally be releasing his debut album, ‘Every Colour‘, this Summer.
Though is voice is soothing and mellow, his songs deal with the raw topics usually reserved for “conscious” rappers: protest, social justice, and inspiring social change.
Morin became a blogosphere buzz when his lead single “Life Goes On“, was released, garnering critical acclaim from VIBE, The Source, and other major outlets. It even caught the attention of music mogul Russell Simmons, when it was selected as the “Single Of The Week” on his ADD52 artist discovery platform, a partnership between his All Def Digital, Universal Music Group, and tech giant Samsung.
Today, All Def Digital’s “The Signal“, a weekly series that focuses on featuring the hottest unsigned talent and doubles as an artist accelerator platform, is proud to premiere the visuals for David Morin’s “Life Goes On“.
“The video for ‘Life Goes On’ is really about the boy; a young Cree member navigating his hometown of Kahnawake. I’m actually a quarter Metis, but that’s the subtle link between the two of us. At the start of the video, he’s visibly concerned, but he explores, he dances, he lights fireworks–he sheds the weight of whatever was holding him down by using his imagination, and tackling the experiences his immediate world has to offer. That’s what ‘Life Goes On’ is about. Yeah, it’s hard sometimes, but you can only count on yourself to discover all the things life has to offer. So, even though the video only shows the contrast between my experience and the boy’s, it’s the universal message of positivity through adversity that I think translates to the viewer, the listener, to anyone.”
Watch the premiere below, and see why Morin has been dubbed “the next big thing in music“.