After announcing their return earlier this year, acclaimed Detroit group Clear Soul Forces are officially back with their new single/video, “They Shootin’,” off their much anticipated upcoming LP, ‘Still.’
Directed by the crew at Xerox Vision, the visuals serve as a reintroduction of sorts. It follows a period where the group members—Ilajide, E-Fav, LAZ, and Noveliss—took some time off to pursue solo work and release some notable projects on their own. Now that they’re back as a unit, CSF are demonstrating with “They Shootin’” exactly why they’ve been one of the underground’s most heralded acts of the past decade or so.
The video blends real-life violence with video game mayhem, as explained by Ilajide, who spits the first set of bars and also produced the track. “The inspiration came from the stigma that when it gets hot the murder rate goes up,” he says. “Couple that with the fact that they always shootin’ in Detroit, it was perfect to spin it like a respawn in an online match on multiplayer video games.”
His fellow group members share that sentiment while noting that it was only natural to reference gaming on the stellar “They Shootin.’” They all point out that they were children of the ‘90s, a generation when most kids had consoles in their homes growing up. It was also a time when crime remained rampant in their hometown, making a track like this an organic result of their shared experiences.
Check out the visuals and mark your calendars for the Feb 22 release of ‘Still,’ which will be available on vinyl in addition to all digital retailers and streaming platforms via Fat Beats Records.