Pro Era Records—the label co-founded by platinum-certified critically acclaimed Brooklyn rapper Joey Bada$$—announced a global distribution and label services deal with ADA Worldwide today. Under this newly minted alliance, the network now provides support for the independent label and home to a superstar roster including CJ Fly, Nyck Caution, Aaron Rose, and more.
“What Joey Bada$$ and the Pro Era team are doing is nothing short of groundbreaking, and we’re honored to play a part in getting their music out into the world,” said ADA President of A&R and Label Services, Kenny Weagly. Adding, “This partnership is another example of ADA’s growing footprint in the hip-hop space, as we continue to diversify and expand our offering to artists and labels across the industry.”
Joey Bada$$ added, “We are super excited to announce our ADA and Pro Era partnership. This creative collaboration will help us move forward with our values as a Progressive Indie label. Our artists are fired up and ready to release new music! We cannot wait to show the world what we have been working on so stay tuned, and stop sleeping on yourself!”
Coinciding with the announcement, CJ Fly shares a brand new single and music video entitled “RUDEBWOY” [featuring Joey Bada$$]. Over sizzling pops of throwback production by acclaimed producer Statik Selektah, CJ threads together tightly woven wordplay between a boisterous declaration, “I’m a rudebwoy, and I ain’t gonna change.” Meanwhile, Joey Bada$$ delivers an explosive and engaging cameo. In the video, the two MCs cruise through New York and incite all manner of ruckus!
About “RUDEBWOY”, CJ comments, “This song is the title track of my debut album, so it’s giving you a taste of what you’re about to get from me on this project. The vibes are very Caribbean, energetic, & fun. In the hook, I’m explaining one way a ‘RUDEBWOY’ could be, but also putting a spin on the stigma about Jamaican men.”
Next up, Pro Era Records unveils Aaron Rose’s new album, Rozart, this Fall, following the recent release of his single “Pyramids”.
About ADA Worldwide:
ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA’s partners include Bar None, Beggars Group, BMG, Comedy Central, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Mute, Nettwerk, Real World, Rise, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.