Featuring direction from Ill Mannered Films (Redman, Cypress Hill), the video centers on the Gang Starr Foundation member and, more importantly, his rhymes. While there are some clever edits and additional touches that bring life to the visuals, they mostly serve to send home the message in Shug’s words.
He brings wisdom and positivity with his bars that essentially advise the listener to learn from life’s obstacles and just keep it moving forward. There’s an authentic and personable level of clarity to the entire track that makes Shug’s lyrics resonate that much more. Plus, it’s all backed by a great instrumental produced by Elevated Music, who’s joined on The Diamond Report by DJ Premier, Lil Fame, and Kidd Called Quest, among others.