In a time of both visual & musical maximalism, sometimes the idea of “less is more” can truly resonate. At least, that’s certainly the case when it comes to “Selfie (All I Need)”, the new music video & single from multi-talented Staten Island artist The Last American B-Boy.
The Boonie Mayfield-produced track just barely runs longer than 90 seconds, but that’s enough for the New York rapper/videographer to showcase his talents. As much, though, he keeps things extremely low-key here while staying true to the concept of a “selfie.”
Yes, that means the camera stays directly on The Last American B-Boy, who spits a series of clever and personal bars over the sample-heavy instrumental. It makes for a viewing experience that’s genuine & raw, two qualities any artist would love to have associated with their work.
You can watch the “Selfie” video now below, where the visuals have taken a life of their own and amassed nearly 70K views organically. He’s also released the audio for the quick-hitting track through his newly established imprint, American B-Boy (via EMPIRE Distribution), which is now available through iTunes | Amazon | Google Play | Spotify | Tidal