SoundCloud Could Be Bought Out By Google + Sony & Universal’s Stakes Are Revealed
After Spotify spurned the chance to acquire SoundCloud, some assumed the end was nigh for the loss-making streaming platform.
High-level rumors are now beginning to bubble, however, that Google is very interested in snapping up the Berlin-based company – which boasts more than 175m users around the world.
SoundCloud was reportedly hoping to sell for $1bn to Spotify in the second half of 2016.
It’s the same price tag that put off Twitter (now a SC investor) from buying the firm in 2014 – and, lo, it ended up pushing away Daniel Ek’s company too.
More realistically, music biz insiders tell MBW, SoundCloud could now be acquired for somewhere closer to $500m – and Google is said to be the current favorite.