Rich Dennis stopped by The Breakfast Club to explain the controversial ad that had the internet buzzing & the following topics:
- Explains the Shea Moisture ad, why it wasn't properly executed
- Why is the brand reaching out to other ethnicities
- His thoughts on Trey Songz saying "Fuck Shea Moisture"
- Backlash on social media
- The necessity to cater to their core market, while expanding to new ones
You can give this full interview a watch below…