@SheaMoisture CEO Rich Dennis Speaks On Recent Controversial Ad w/The Breakfast Club

Rich Dennis stopped by The Breakfast Club to explain the controversial ad that had the internet buzzing & the following topics:

• Explains the Shea Moisture ad, why it wasn’t properly executed
• Why is the brand reaching out to other ethnicities
• His thoughts on Trey Songz saying “Fuck Shea Moisture”
• Backlash on social media
• The necessity to cater to their core market, while expanding to new ones

You can give this full interview a watch below…