![VannDigital.com (2022) [Light Banner-Viral Pro]](https://static.vanndigital.com/q:i/r:0/wp:1/w:1/u:https://www.vanndigital.com/wp-content/uploads/vanndigitalcom-2022-light-banner-viral-pro.png)
Roddy Ricch makes his Paris Fashion Week debut in 424’s runway show opening the week in iconic style.
Grammy-winning artist Roddy Ricch surprised attendees as he stepped onto the runway for 424’s Spring/Summer 2026 show, marking his official modeling and runway debut — and setting the tone for Paris Fashion Week.
Known for his introspective lyricism, the West Coast native graced the runway in a look that fused expert tailoring with the label’s signature edge.
Taking place in a raw, industrial space in the heart of Paris, the show kicked off PFW Men’s.
424’s SS26 collection also marks the return of Hoorsenbuh, the American fine jewelry house, and Dita, luxury eyewear, in their second collaboration with 424.
It featured a collection of bespoke items integrated into the collection and runway – deepening a creative relationship rooted in craftsmanship and cultural relevance.
Roddy was in great company as the show highlighted a mix of models and high-profile names from music, sport, and street culture including Will Poulter Max Welti, Julez Smith, REMA, Paul Klein, Joe Willock, Ben Whittacker, and Tommy Richman to mention a few —each chosen for the personal narrative they bring to the 424 world.
The surprise appearance had attendees buzzing as the week officially began.
