pineappleCITI drops new track "Hold U Down".
The song released today via Red Bull Records, in tandem with the shows new season launch on HBO Max.
When asked about the inspiration behind the song, pineappleCITI shared, “'Hold U Down' is about a real fear of mine. As an artist, you don't always consider how success affects those you love. The more success, the less time to be home, so there are those questions like ‘who's going to be there for you when I'm not around?’ and the scariest one, ‘will the love be the same when I get back?’ ‘Hold U Down’ is the start of a new chapter for me musically. I'm being more honest and vulnerable than ever, letting people into my subconscious thoughts.”
The New Jersey-born, Los Angeles-based artist has not only received an Issa Rae co-sign but has been tapped for numerous writing camps for Rae and her Hoorae Productions shows.
Most recently, pineappleCITI lent her pen and lyrical prowess to Rae’s other HBO Max show "Rap Sh!t", and even received a shoutout from the creator during her recent appearance on "Late Night with Seth Meyers".
Fans should keep an ear out for more new music to come.
For pineappleCITI, rhymes and raps spring right from the heart as she approaches each song, project, album, and show with equal reverence for nineties East Coast storytelling and old-school Motown catharsis.
Endorsed early on by many major media outlets, the New Jersey-born, LA-based artist provides a simultaneously unique and universal perspective to her music.
With a focus on songs that feature motivational lyricism and powerful messages, she has released a number of singles, including “Recognize”, “Believe”, and “Lift Me Up”, the latter of which was dedicated to the Black Lives Matter movement and victims of police brutality.