Pandora Launches UNINTERRUPTED Radio To Bring Fans Closer To Athletes Through Shared Music
NBA & WNBA Stars LeBron James, Kyle Kuzma, Trae Young, A’ja Wilson, and Angel McCoughtry unveil the curated soundtracks they listen to on and off the court, only on Pandora
UNINTERRUPTED Radio launch coincides with the resumed pro basketball seasons from the bubbles
Pandora is launching UNINTERRUPTED Radio, a brand new and exclusive station that features music selected by top NBA and WNBA players. With UNINTERRUPTED, listeners get access to the very soundtracks that top athletes listen to on and off the court, including those curated and used by LeBron James, Kyle Kuzma, Trae Young, A’ja Wilson, Draymond Green, Lonzo Ball, Skylar Diggins-Smith, Tobias Harris, Angel McCoughtry and others. UNINTERRUPTED Radio, available today, coincides with the NBA resuming the 2020 season from the NBA bubble in Disney World’s ESPN Wide World of Sports near Orlando, Florida and the WNBA season happening from the WNBA bubble in Bradenton, Florida.
UNINTERRUPTED Radio launches as one of Pandora’s first curated stations to feature its Modes functionality, giving fans even more control over their listening experience by offering selectable and thematic sub-stations curated by their favorite athletes with special audio drops throughout. UNINTERRUPTED Radio will launch with Tip-Off, Vet, and Postgame Modes, with more to come as the station evolves.
- “Tip-Off Mode” for getting hyped up with music from Meek Mill, Pop Smoke, Megan Thee Stallion, and more.
- “Vet Mode” for throwback hip-hop tracks with music from Jay-Z, Tupac, The Notorious B.I.G., and more.
- “Postgame Mode” for laid-back listening with music from Rod Wave, Summer Walker, Wale, and others.
“We are proud of how SiriusXM and Pandora continue to creatively innovate and find new ways to connect people through our range of audio programming,” said Scott Greenstein, President and Chief Content Officer of SiriusXM. “With live sports returning, UNINTERRUPTED Radio on Pandora will give fans an even deeper way to experience the game they love by capturing the essential connection between music and sports.”
“We started this partnership with SiriusXM to continue finding new and innovative ways to connect fans and athletes through the power of music. UNINTERRUPTED’s mission is to empower our community. We are really excited to create a new platform on Pandora to empower fans and athletes through the universal, eternal connection between sports and music,” said Maverick Carter, CEO of The SpringHill Company.
The best of UNINTERRUPTED Radio and the UNINTERRUPTED playlists on Pandora will be highlighted during the UNINTERRUPTED Radio Takeover, airing all weekend on SiriusXM’s The Heat, channel 46, as the top Athletes play their top artists, and favorite R&B and Hip Hop songs.
UNINTERRUPTED Radio is part of SiriusXM and Pandora’s ongoing collaboration with UNINTERRUPTED to connect music and sports in exclusive and innovative ways. The new station builds on the 2019 launch of curated playlists on Pandora from athletes including LeBron James, Rob Gronkowski, Odell Beckham Jr., Mo Bamba, Nate Burleson, Patrice Evra, Chiney Ogwumike, Adam Rippon, Joc Pederson, Todd Gurley, Chelsea Gray, Monique Billings, and more.
UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, merchandise, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third-party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices. For more about SiriusXM, please go to: www.SiriusXM.com