New York, NY - Publisher, producer, & owner, Londell McMillan, Esq announces Simone Amelia as a new addition to The NorthStar Group team. Amelia has been appointed Content Director for The Source Magazine.
"I can't emphasize enough how The Source influenced the Hip-Hop lover, journalist & socially conscious spirit I am today. From editorial to marketing to branding to international expansion, I'll be lending my lengthy expertise to the storied brand while learning and growing with our team."
"On behalf of The NorthStar Group, I am thrilled to have someone as skilled & well respected internationally as Simone Amelia. She is a first-rate journalist & known influencer who has vast experience in the omni-platforms of our media & marketing business. She will help coordinate our print, entertainment, & digital offerings for The Source & HERSource brands."
Simone Amelia started her career in her native Australia, where she founded & edited the country's most successful on-sale Hip-Hop & R&B publication, Urban Hitz Magazine. She parlayed that success into a role specifically created for her as Content Manager of leading online retailer DrJays.com (a move that brought her to New York City) & then most recently shifted into radio, hosting shows on Hip Hop Nation (SiriusXM) & DASH Radio.
"I would beg my mother every month to buy me The Source as a pre-teen, which at the time was specially imported to Australia and therefore quite expensive. Its writers and editors spoke loudly to me through each page, sending a clear message that to be part of this culture was an honor. That Hip-Hop was unlike anything else, an uncomfortably beautiful bridge to endless possibilities. The Source truly taught me that a young ethnic girl from West Sydney, who grew up with a single mother thousands of miles away, could actually be part of the world she felt she belonged in, as long as she remained authentic to herself and put in the work."
The Source has unique media assets & well-known brands such as HERSource, Unsigned Hype, Five Mics, Source Sports, Source Latino, SOURCE360, & more, representing the "voice of this generation". The brand has been & remains much "more than a magazine".
The digital growth of The Source has exploded recently and grown over 300 percent under The NorthStar Group, while continuing to print its signature magazine known worldwide. The Source is intergenerational, multiracial, & offers a valuable male & female audience across an integrated 360 platforms with deep community insights & cultural equity. As a part of The NorthStar Group, its mission is to advance culture, educate, enlighten, serve, & offer value to its audience, community, & valued partners.
The new issue of The Source Magazine with Rick Ross, Jeezy, & Jadakiss on three different covers is on newsstands now.