This weekend, multiple Grammy Award-winning hip hop icon Nelly performed the entirety of the hit debut album 'Country Grammar' - for the first time ever - exclusively on the virtual reality platform MelodyVR. The performance is currently available in full on the MelodyVR app and can be viewed with any smartphone or on a VR headset.
Highlights from the 360° virtual performance in celebration of the 20th anniversary of 'Country Grammar' include:
- Nelly performs a stripped down, acoustic rendition of “Country Grammar (Hot Shit)” (05:15)
- Nelly breaks down what it means to him to celebrate the 20th anniversary with such a special performance and introduces surprise guest, St. Lunatics member City Spud to perform “Steal The Show” and “Ride Wit Me” (10:05)
- Nelly name drops directors Marc Klansfield, Director X, Benny Boom and Hype Williams as he looks back at the craft of hip hop music videos in the early 2000s (26:00)
Nelly’s performance premiered exclusively on the MelodyVR app on Saturday July 25th at 6pm PT, with the full performance continuing to be available for free throughout this week. VR Headsets are not required to take part in this immersive concert experience.
MelodyVR is the leading virtual reality platform providing a premium, front-row-seat, backstage-access experience to music fans around the world. Exclusive VR performances across genres currently available on the app include Post Malone, Lewis Capaldi, Blake Shelton, Wiz Khalifa, Kelly Clarkson, Niall Horan, Fall Out Boy, Julia Michaels, KISS, The Chainsmokers, and more.
Born Cornell Iral Haynes Jr. in Austin, Texas, the rapper showed early promise, forming The St. Lunatics in 1993 with his childhood friends, MCs “Ali” Jones, Torhi “Murphy Lee” Harper, Lavell “City Spud” Webb, and Robert “Kyjuan” Cleveland. After Jay E workshopped the music with Nelly, they shopped for labels in New York and the rapper was signed to Universal Records in 1999. The pair drew deeply from the sounds that surrounded them in the Midwest — urban, country, hip-hop — and fused them into a fresh, infectious, unforgettably hooky whole.
MelodyVR launched in 2018 with a simple mandate: not to replace the live music experience, but to harness the power of virtual reality to get people closer to the music they love. By using VR technology, the founders realized that they could place fans in the crowd or on stage with their favorite musicians at live events. From epic stadium shows to intimate studio performances, the possibilities are endless: capacity restrictions are eliminated, music lovers can attend otherwise sold-out dates, and the barriers (distance, age, cost, access) that might keep people from live experiences are swept away. The result? Artists can reach more fans than ever before, with a level of intimacy which has previously not been possible. MelodyVR is the only licensed VR music platform and has the world’s largest library of exclusive immersive and interactive music experiences from the likes of Post Malone, Lewis Capaldi, Blake Shelton, Wiz Khalifa, Kelly Clarkson, John Legend, Cypress Hill, Fall Out Boy, Julia Michaels, KISS, The Chainsmokers and Imagine Dragons. Available on smartphones and VR headsets, the MelodyVR app can be downloaded at on.melodyvr.com/App