Author, social media strategist, & marketing guru Scott Mckenzie debuts his fourth audiobook ‘The Digital Machiavelli: The Five Laws Of Wealth & Power‘. Produced by Jameson Bennett, this free business audiobook simplifies the process of incorporating patents, licensing, franchising, royalties, & trademarks into any business model.
After working with notable brands such as McDonald’s, Billionaire Boys Club, Reebok, Y-3, & Donna Karan, Scott unveils the tricks of the trade in the marketing industry with a fresh & unique perspective on effective techniques that yield results in the digital age. Great Scott also breaks down the carefully crafted illusion of choice consumers are faced by both corporations & mass media.
The goal is to help listeners to gain a better understanding of exploitation, the harsh unwritten rules of life, & to increase their overall social intelligence that will benefit them in both their professional & personal lives. This free project is a must listen for any entrepreneur looking to start or grow their business in the digital age and is available for downloading & streaming below…
‘The Digital Machiavelli: The Five Laws Of Wealth & Power‘ Audiobook Chapters:
- Chapter 1: The Dangers Of A Good Example (14:45)
- Chapter 2: You Need The Corny Shit To Make The Hot Shit Hot (1:10:34)
- Chapter 3: Create The Category (1:35:18)
- Chapter 4: Causality (2:12:47)
- Chapter 5: The Internet Celebrity aka CeWebity, The New Age Lemonade Stand (3:01:11)
You can also peep Great Scott & Jameson Bennett discussing their previous audiobook “Once You Think It, Inc It” on “#SwayInTheMorning” below…