Top 20 chart-selling DVD series "Lord Of The Mics" returns for its 5th series & in true form the album stormed in to the Top 10 on the iTunes Hip-Hop chart within hours of the pre-release link being tweeted.
Having been launched in 2001, the series burst on to the scene causing a shockwave of excitement throughout the UK's urban underground by showcasing the battling talents of then unknown artists such as: Wiley, Skepta, Kano, & Tinchy Stryder.
The series has since gone on to play an essential role in the promotion & awareness of some of the most talented emcees & producers in the UK & each year the anticipation for the release builds in to an electric movement that has grown to epic chart-topping proportions helped by the up-rise of social media sites such as Twitter.
Each year, as the nights get darker & the winter months creep upon us, the murmur of activity throughout the underground begins with one simple tweet, from one man:
"@JammerBBK: Who would you want to see battle in the next Lord of the Mics"
With that tweet, the floodgates open & music fans throughout the world start pitching fantasy battles & throwing names in to the ring. With that tweet, the scene starts to prepare for "Lord Of The Mics" season.
2013 sees some of the most eagerly anticipated emcee battles of modern day rap with two of East London's biggest underground rappers; Maxsta (signed to SBTV's Sony imprint Just Jam) & Lil Nasty going head to head, plus the North vs. South, battle of all time, between Manchester's Blizzard & East London's Big Shizz (signed to Virgin EMI).
In true "Lord Of The Mics" style, the search for raw talent has traveled the full length & depth of the UK & representatives from Birmingham, Derby, Manchester, & London have been carefully selected to step up to the mic & fight for their place & reputation.
Unexpectedly to the major labels, the "Lord Of The Mics" DVD has independently charged in to the Top 20 Album charts & maintained its position throughout the Christmas period for the last two consecutive years, despite fighting off fierce competition from the major labels Christmas releases. Going against the grain, of all that is mainstream, the "Lord Of The Mics" embodies the young generation, from exciting music & the strive for success, to an independent attitude & the sense of belonging. The DVD series has become a huge part of modern day music culture within the UK, with a whole movement of fans & artists eagerly ready to support it, whilst providing the next generation with a platform to shine.
The official DVD is due for release on December 16th, 2013 accompanied by an audio CD featuring some of the biggest names in UK music. Keep up to date with the excitement, the arguments & the battles from warm-up sessions, due to hit the internet from the 18th November, via the Lord Of The Mics Official YouTube channel as we wait with baited breath to see who will be crowned 2013's Lord Of The Mics!!!
You can pre-order the 'Lord Of The Mics V' soundtrack on iTunes!!!