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LL Cool J Launches New ‘Hip-Hop Is Essential’ Clothing Line

LL Cool J Launches New 'Hip-Hop Is Essential' Clothing Line

LL Cool J’s Rock The Bells brand delves further into the fashion space with new “Hip-Hop Is Essential” clothing line

Today (7.21.2021), Rock The Bells–the global lifestyle brand dedicated to classic Hip-Hop created by LL Cool J–released its most expansive entry into the consumer products and apparel space with the launch of its “Hip-Hop Is Essential” line, which is now available to shop at!!!

Designed to deliver an elevated streetwear approach centered around the origins of Hip-Hop fashion, Rock The Bells is excited to deliver premium apparel to fans that continue to rock with Hip-Hop culture without sacrificing comfort, quality, and accessibility.

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Items leading the launch include:

  • Crewneck Hoodie: $85
  • Shorts: $65
  • Sweatpants: $75
  • Unisex T-shirt: $40
  • Women’s Cropped Tee: $35
  • Women’s Cropped Tank: $35

Heading into Fall 2021 and 2022, fans can expect to see more from the “Hip-Hop Is Essential” line including additional seasonally driven pallet collections and non-apparel items including water bottles, decanter sets, towels, candles, and more.


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