Today, Rock The Bells - the global lifestyle brand and multi-platform destination created by LL COOL J -- and designer Alexander-John have unveiled a new collab that pays homage to the Cuban Link gold chain .
Inspired by the streetwear staple, “The Chain Collection” is designed to shine a spotlight on the original hip-hop status piece while pulling in influences from classic graffiti art.
The Chain Collection is now available exclusively on RockTheBells.com and features a selection of t-shirts, a hoodie, jogger pants, varsity jacket, and duffle bag (ranging from $75 - $495).
"This collection offers today’s streetwear enthusiasts an opportunity to support a collection designed with meaning and purpose. This is a black story, this is a true story, this is the culture... we Rock The Bells.” -Alexander-John on his inspiration behind the collection