LL COOL J & Designer Alexander-John Collab To Drop Gold Chain-Inspired Limited Apparel Collection

LL COOL J & Designer Alexander-John Collab To Drop Gold Chain-Inspired Limited Apparel Collection

Today, Rock The Bells – the global lifestyle brand and multi-platform destination created by LL COOL J — and designer Alexander-John have unveiled a new collab that pays homage to the Cuban Link gold chain .

Inspired by the streetwear staple, “The Chain Collection” is designed to shine a spotlight on the original hip-hop status piece while pulling in influences from classic graffiti art.

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The Chain Collection is now available exclusively on RockTheBells.com and features a selection of t-shirts, a hoodie, jogger pants, varsity jacket, and duffle bag (ranging from $75 – $495).

This collection offers today’s streetwear enthusiasts an opportunity to support a collection designed with meaning and purpose. This is a black story, this is a true story, this is the culture… we Rock The Bells.” –Alexander-John on his inspiration behind the collection

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