Latto makes the claim that women can be the face of Rap for the next 10 years that female rappers work harder than male rappers on Power 106's Power Mornings.
Big Latto has an energy that is unmatched as the breakout southern star has been in the industry as a child star, so her journey into her current level of success is a testament to everything that has impacted her life and career.
Ahead of the release of her sophomore effort ‘777’, Latto celebrated the big moment and pulled up to the Power 106 studios to chop it up with the new Power Mornings with Letty and Teddy show.
Speaking with co-hosts Teddy Mora and Javen, the Atlanta native exudes confidence as she details her journey creating the new ‘777’ album.
While she admits that it has somewhat been a challenge pulling the final product together, the rap star says she’s in this for longevity and is taking her music career seriously before she steps into any opportunities that will further her brand outside of music.
Latto has had major crossover success with her Billboard Top 20 hit “Big Energy”, which samples Mariah Carey, and although she admits to not knowing she had a hit on her hands, the Queen of The South does share that she was drawn to the production because of the versatility she wanted to express.
Not only were fans skeptical when the song first dropped, Latto hasn’t been a stranger ago handling backlash as she recently experienced some social media hate as she promoted her new single “Wheelie” with 21 Savage.
Late shares that she’s continuing to learn how to deal with the fact that she’s somewhat under a microscope and now understands that when she talks, people are tapped into what she has to say.
Latto goes on to speak about being competitive and how female emcees have to work twice as hard as their male counterparts, how she deals with false narratives about herself, goals she still has to conquest, and much more.