Koncept drops brand new video “Leather”.
Following the release of his critically acclaimed EP ‘Lucy’, Koncept returns with his next self-directed video from the project, for single “Leather”.
In a world driven by numbers on TikTok and constant demand for glorified content, Koncept realizes that what means the most to him needs to be protected.
In this film, Koncept packs his duffel bag with his most loved possessions; his art and the brand that gives Champagne Konny his juice – Luc Belaire.
The video starts with Koncept on his home ground in New York City, and follows his journey driving through the city directly into the desert of California to bury his duffel bag.
Directed and edited by Koncept
Filmed by Kasperartist
Koncept’s ‘Lucy’ EP is available now to stream and cop on all major DSPs