King Mally and Allegiance Records: A Movement, Not Just Music

King Mally is more than an artist—he’s a movement. Representing Allegiance Records and the vibrant streets of Watts, California, Mally is breathing new life into hip-hop through his deeply personal approach to music.

What separates King Mally from so many is his fearless self-expression. His songs are layered with emotion, grit, and the wisdom of someone who has lived through real struggle. For Mally, music is more than entertainment—it’s therapy, activism, and education rolled into one.

Community remains the heart of King Mally’s mission. Every line he spits, every beat he rides is infused with the energy of Watts—the pain, the hope, the pride. As he continues to rise, it’s clear that King Mally and Allegiance Records aren’t just making noise—they’re building something that will last for generations.