“One of the most frightening things for me as an artist was that I dropped out of school,” says Joe Budden. “There was no fallback, that was plan A, B, and C.” Budden came through to Styles P’s Juices For Life on Malcolm X Boulevard in Brooklyn to talk about his health, his newborn baby, and his evolution as a hip hop artist. Joe credits the birth of his son as the inspiration to “be more conscious” of the meals his family eats. Styles and Mrs. P hooked him up with a juice blend consisting of pineapple, banana, cantaloupe, and strawberries. Joe named it Budden Summer, a strong wordplay on Budding Summer. Check out the latest episode of Juice Appeal right now.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. They are a platform for radical creatives who are transforming culture.