Jae Mansa (@RealJaeMansa) – New York New York [Video]

Jae Mansa - New York New York [Track Artwork]

Excessive bass; large 808 kicks; uninteresting rhymes defaming women; and exalting an obnoxious bravado surrounding money & fame. This is the headache of the current copycat Hip-Hop culture permeating the airwaves in today's mainstream music industry. However, sifting deeper into the underground, we may be fortunate to find real treasure in Hip-Hop. A sound that began as raw, and inspiring: a truly grassroots approach to music & lyricism. Yes, artists & groups who stay true to the genre's grounded ethos still exist, and yes, you have stumbled on some gold by finding North Carolina's upcoming Hip-Hop/Rap talent – JAE Mansa.

A two-man team comprising of two passionate hip-hop creatives, Daron "Jae" Johnson & Brandon "B" Boone, their earthly sound is enveloped by a connected sense of family as both have grown up together as close cousins as they partnered through their musical development, as budding shorties to matured professionals.

Influenced by yesterday's legends, Jae Mansa is at the forefront of today's revival, taking the stellar beats & rhymes from the likes of J. Cole, Kendrick Lamar, Fabolous, B.I.G., Jay Z, Wu-Tang Clan, & of course, 2Pac. Like their predecessors, Jae Mansa features a uniquely down-to-earth sound, amalgamating raw storytelling, clever sampling, carefully sequenced rhythms, & authentic recording techniques. As a result, the pair have been signed to EOARN Entertainment Inc., an Atlanta-based record label dedicated to the rawer persuasion of Hip-Hop & Rap. Here, singles "Lazy" & "I'm Wait N" were released, along with "Smile" & "New York New York" as follow-up singles pending release. From stories about the struggles of being an artist, to poking fun at modern Hip-Hop & Rap, the duo surely impresses this classic brand of music-making, and seize the opportunity to express their true views & personal experiences with a very consciously, visceral approach.

So if you're looking for more substance in your Hip-Hop & Rap, then look no further than the boys of JAE Mansa – it is guaranteed to get you boppin', and even have you reflect a little.