Fresh Pawz, the original streetwear brand for dogs, and legendary record label Death Row Records owned by Entertainment One (eOne) have teamed up to launch an exclusive collection of Pet Products. The collection will launch on National Dog Day this year, August 26th, 2020. The marketing plan of the project is built around "National Dogg Day" in correlation to Death Row legends Nate Dogg, Snoop Dogg, and Tha Dogg Pound.
Death Row Records has released songs by some of the most familiar names in music; Dr. Dre, Snoop Dogg, and Tupac Shakur, just to name a few. With profound cultural significance, the iconic label is set to be a streetwear staple- for people, and for their pets too!
Fresh Pawz founder Christopher Cargnoni said of the new collection, "This collaboration makes it possible for Death Row fans to share their love of the label with their dogs. This is what Fresh Pawz as a brand is all about, bridging the gap between the culture and your dog."
At launch, the collection will feature official Death Row apparel such as hoodies and t-shirts, accessories such as leashes, collars, harnesses and the first-ever 3D-designed jewelry for dogs featuring an iced-out Death Row Logo. The apparel retails for $40, accessories range from $18 – $35, and the jewelry retails for $60.
The Death Row collaboration will be available on 08/26 at www.DeathRowOfficial.com and with supporting retailers shortly thereafter. Fresh Pawz is looking forward to an exciting new product line featuring the legendary record label Death Row Records.
About Fresh Pawz
Founded in 2018, Fresh Pawz is the official streetwear brand for dogs. Since its creation, Fresh Pawz has been dedicated to bridging the gap between pop culture and pet products, producing exclusive designs with premium quality. In addition to revitalizing the dog accessory market with streetwear style, Fresh Pawz donates 5% of every purchase to the Petfinder Foundation to help lost and abandoned pets find their forever homes.