Mike Smith, owner of SMH Entertainment & judge on the TV show "One Shot" and PR maven Jonathan Hay, founder of Jonathan Hay Celebrity, decided to challenge Spotify & Jay Z's Tidal for their release of 'When Music Worlds Collide'. Results from the "Spotify -vs- Tidal: When Music Worlds Collide Challenge" will be revealed in the second week of May on "The Wake Up Show" on SiriusXM via Shade 45, Eminem's radio station.
Jonathan Hay, who's been called a "PR maven" by International Business Times, says he and Smith are putting both streaming companies to the test publicly, beginning this week.
"We didn't upload the music to iTunes or Amazon on purpose. Not that we have anything against them it's quite the opposite, we love them. However, this album for us is about Spotify vs Tidal, a streaming battle only. We did this release completely grassroots and independent."
"Next week on SiriusXM Shade 45, we will be able to give you a fair and balanced analysis from our social experiment between Spotify & Tidal. I'm really curious to see our results, which we'll announce on The Wake Up Show."
Smith, a singer and songwriter, has a record label with a major distribution deal, but was open to try a different approach with Hay for the album 'When Music Worlds Collide', officially released this week through these streaming services only. Smith previously stated to the Miami Herald, "There's this hole in the music industry. No one is catering to hip hop". He is hoping to change that.
'When Music Worlds Collide' is causing a lot of industry chatter online. The album has four songs with Kxng Crooked of Slaughterhouse (Shady Records), two songs with Kanye West's artist Cyhi The Prynce and other rap celebrities such as Twista, Royce Da 5'9’, Kool G Rap, Troy Ave, Inspectah Deck (of Wu-Tang Clan), Dizzy Wright, Skyzoo, DJ Whoo Kid, & others.
Mike Smith & Jonathan Hay recruited DJ King Tech (of Sway & Tech) to jump on board and co-produce the album alongside them. King Tech brought in the legendary DJ Revolution to supply all the cuts & scratches on the entire album. Two singles off the album, "I Didn't Mean To Treat You Bad" with Kxng Crooked featuring Shalé & "These Broken Wings" with Inspectah Deck & DJ Revolution, are already gaining traction online.
Mike Smith & King Tech are currently in major network negotiations for their TV show "One Shot" with Kxng Crooked that is hosted by Sway Calloway. T.I., DJ Khaled, RZA, DJ Drama, Twista, & Tech N9ne have already filmed their episodes. Jonathan Hay, who makes a cameo in "One Shot", has started working on his reality series "The Haymaker" about reuniting with his birth-parents & biological family, whom he has never met, after four decades of being an adoptee with little information about his family roots. Hay, Smith, & Tech produced the theme song that features Cyhi The Prynce for the upcoming emotional reality series.