“‘I gotta get Funkadelic on em’, says Dame Grease, producer of crucial tacks for Mase, The Lox, and the whole Ruff Ryders camp. When Dame accepted Mass Appeal’s Rhythm Roulette challenge, we knew we were in for a treat. Although he and his protege Swizz Beatz are known for a mostly sample-free sound, the Harlem-born and Bronx-raised producer can chop with the best of them. ‘Every producer knows you can look at the grooves and see where they thin out at,’ Grease said while surveying three randomly selected vinyl albums. ‘That’s where the breakdown’s at.’ Working his way through ‘Spinners Live,’ Jose Feliciano’s ‘10 to 23,’ and ‘Romantic Swing’ by Eugen Cicero, Grease zeroed in on Feliciano’s 1969 version of ‘By the Time I Get to Phoenix’ because he used to live in Phoenix. ‘Let’s go straight to that,’ Grease said, dropping the needle. ‘Groovy! That’s the one.’ Check out the latest episode of Rhythm Roulette to find out how Dame Grease flipped that joint like it was meant to be.” –Mass Appeal
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. They are a platform for radical creatives who are transforming culture.