Cops React To #BlackLivesMatter Movement w/Blue Lives Matter Billboards

A Tennessee-based advertising firm started a campaign to post Blue Lives Matter billboards around the country.

According to TheGrio, Tactical Magic, the firm who started the campaign, created the first sign in Memphis in an effort to honor fallen officers. The billboard is navy blue, featuring a police badge along with the words “Blue Lives Matter” and the hashtag #thankublu. Similar signs read “Memphis Heroes Wear Blue” and “Memphis Honors The Blues.”

The roadside signs caught the attention of Lamar Advertising Company, based out of Louisiana, and the signs have since been spotted in Michigan, Ohio and Georgia. The company donated 150 billboards around the country to the campaign, reports TheGrio.