Rapper Che Noir and producer Big Ghost Ltd release their new album, 'Noir Or Never' plus share the official music video for their "Veracruz" single featuring Drumwork Music Group recording artist 7xvethegenius.
Che Noir is emerging as one of the top multi-hyphenates (emcee and producer) in Hip-Hop.
Born and raised in the city (Buffalo) that is currently creating the rawest Hip-Hop in recent memory, Che’s ascent has been completely organic; and with each successive project she releases, her patrons continue to grow exponentially.
Che Noir released her debut mixtape in 2016; which caught the attention of Benny The Butcher, who recorded “Tyson” with her in 2017.
Soon thereafter, she began working with 38 Spesh, who featured her on numerous Trust Gang releases leading up to her 2020 project, 'As God Intended' produced entirely by Apollo Brown, which featured collaborations with Black Thought and Skyzoo.
In January 2022, Che set the table, and turned her thoughts into a Michelin chef level full course meal with the release of her breakthrough project, 'Food For Thought' which featured collaborations with Ransom, 38 Spesh, Rome Streetz, and Armani Caesar, which further demonstrated her massive range, styles, and techniques; from nostalgic reminiscences to crime-driven narratives.
In October of 2022, the Shea Butter Queen branched out even further with the well-prepared appetizer, 'The Last Remnants' which featured collaborations with Benny The Butcher, Ransom, and 38 Spesh, where she not only thanked God for the bread on her table, but for also blessing it.
Now, undeniably one of the industry’s top rising young talents, for her first release of 2023, it's 'Noir Or Never' for Che Noir.
Produced in its entirety by Big Ghost Ltd, and mixed by Parks, the raw and gritty 'Noir Or Never', features collaborations with Skyzoo, 38 Spesh, Ransom, Planet Asia, Flee Lord, and 7xvethegenius.
In addition to the release of 'Noir Or Never', Che & Big Ghost also released a new video for “Veracruz”, featuring 7xvethegenius.
“I reached out to Big Ghost in 2021, and he sent over a pack of beats to me while I was quarantining after catching COVID for the second time. 'Noir Or Never' has been completed for a minute, we were really just waiting on the right time to drop it, and that time is now. I’ve been a fan of Big Ghost for a while now so it was dope to finally lock in with him” Che Noir comments. “'Noir Or Never' is definitely a warm-up for what I have in store for 2023. I have a self-produced LP coming this summer entitled, 'The Lotus Child', that I’m excited about, and I’m working on an album with 7xvethegenius that will come out this year that I’m excited about as well. Stay tuned. I promise I have more to come.”