Bravado & Selfridges London Partner For Exclusive Lil Wayne Pop-Up Shop

Bravado and Selfridges London partner for exclusive Lil Wayne pop-up shop opening June 6th

The collection celebrates the release of the rap icon’s new album, ‘Tha Carter VI’

Bravado, the world’s leading artist merchandise and lifestyle company, and Selfridges London have teamed up for a two-week Lil Wayne Pop-Up Shop opening today at the high-end department store’s flagship location on Oxford Street.

The exclusive collection celebrates the five-time GRAMMY® Award-winning rap icon’s new album, ‘Tha Carter VI’, released today on all major digital streaming platforms via Young Money Records/Republic Records.

Fans can stop by the immersive Lil Wayne experience in Selfridges Men’s Designer Street Room now through June 23.

Inspired by the cover art theme of Lil Wayne’s ‘Tha Carter VI’ and his previous ‘Tha Carter’ series albums, the Selfridges pop-up shop decor is a throwback to Lil Wayne’s youth with gold-framed photos of the influential, Diamond-certified rapper as a young boy.

The floor is covered by a giant vinyl record-shaped mat of the new album.

The pop-up shop features ‘Tha Carter VI’ t-shirts and hoodies, additional collaborations with BAPE (one of his favorite brands), and custom Lil Wayne skateboard decks in a nod to his pro-skater status.

Selfridges London is the only place that UK fans can shop for this collection in-person.

“Lil Wayne is a cultural force whose influence spans generations,” said Matt Young, President of Bravado. “He continues to shape music, fashion, and youth culture more than two decades into his career. Partnering with Selfridges allows us to bring a piece of his creative world to life for his UK fans as he launches his new album in an immersive, one-of-a-kind retail experience.”

“We’re thrilled to collaborate with Bravado and Lil Wayne on this exclusive pop-up,” said Bosse Myhr, Director of Menswear, Womenswear, & Childrenswear at Selfridges. “Lil Wayne is a true pioneer in music and culture and we are proud to host a space that celebrates his legacy and connects him with his UK fans.”

Widely regarded as one of the most influential rappers of all time, Lil Wayne has sold over 120 million records worldwide and helped redefine the sound and business of hip-hop.

With ‘Tha Carter’ series as his creative cornerstone, he’s credited with launching the careers of artists like Drake and Nicki Minaj, while pushing boundaries as a trendsetter in both music and fashion.

‘Tha Carter VI’ marks a major return for the multi-platinum hitmaker, and this collaboration brings his world to London in a way that’s never been done before.

Selfridges, one of the UK’s most innovative and prestigious department stores, has long been at the forefront of fashion, art, and culture.

Known for its experiential retail approach, the store offers a unique platform for global talent to connect with audiences in fresh and exciting ways.