Artist: King Gypsi
Song: "Pretty Ugly"
Director: The ICU
Producer: K Quick
Realizing that the world's a hustle, King Gypsi a.k.a. "Gypsi" wastes no time in shaking up the rap game by linking up with the new artist label and media platform, Blowhiphoptv, as well as NYC based agency and directing squad, The ICU. Both brands have worked closely with emerging superstars, A$AP Rocky, Kendrick Lamar, Danny Brown, and Shady Records' SlaughterHouse. At a time when the game is in dire need of powerful female voices, this emcee proclaims that she is ready to step up to the task in this debut video – "Pretty Ugly."
Gypsi fills this void by not only attracting people with her stunning looks, but also adding an air of fresh lyricism coupled with a raw delivery. Shot in the backdrop of the city that made her, Gypsi remains true to her New York DNA by providing an extended glimpse of her unique fashion sense and superior style.
Born and raised in the Bronx, young Gypsi sought a way out by writing lyrics in her black & white, marble notebooks and discovering her own prophetic voice at the age of 9. Today, her lyrics strike a chord with listeners, both male and female, young and old, or anyone who's experienced struggle and the dream of a better life.
Her diverse array of musical influences range from Wu-Tang and Mobb Deep, to Anita Baker and Michael Jackson, which is perhaps the reason why this PYT has already been able to win the hearts of so many different types of people with a flow so ugly.
"My goal is to inspire another person and ultimately make someone happy with who they are. Nothing would make me happier than to influence another generation."
With a larger than life personality and the ability to entertain masses, people are falling in love with this New York emcee.