Apollo Brown Drops 'This Must Be The Place' Beat Tape + "Kite Strings" Video

Apollo Brown Drops 'This Must Be The Place' Beat Tape + "Kite Strings" Video

Apollo Brown releases 'This Must Be The Place' beat tape, out now on Mello Music Group, plus drops new video for song "Kite Strings".

Apollo Brown's latest beat tape, 'This Must Be The Place', is out now to stream and cop on all major DSPs.

Now, he's released the video for "Kite Strings".

A master of melancholic productions, Brown pairs cavernous drums and striking metallic hi-hats with spooky choral vocals and shimmering keys on "Kite Strings".

Apollo Brown Drops 'This Must Be The Place' Beat Tape + "Kite Strings" Video

The result is dark and fantastical with glimmers of joy, an artful encapsulation of the fall that could double as the score to a Ray Bradbury adaptation.

Directed by Uzair Ahmad, the spooky animated video moves between ultra-modern and alien worlds via flashes and streams of vibrant colors and psychedelic patterns, a pair of disembodied hands orchestrating the journey.

It's a visual metaphor for 'This Must Be The Place', where Brown sonically guides listeners to uncharted sonic territory.

Watch the video after playing the album and take a trip.

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