Amazon Takes On Spotify & Apple Music w/Its Own 'Music Unlimited' Service

Amazon Takes On Spotify & Apple Music w/Its Own 'Music Unlimited' Service

“If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask.”

The new service differs to Amazon’s existing music service on Prime, which offers limited interactivity and a significantly smaller catalogue.

Earlier this year, Warner Music Group CEO Stephen Cooper told Music Business Worldwide: “Right now, [streaming] is $9.99-a-month or ad-supported. It’s got to be more nuanced than that with prices that cater to all levels of appetite and budget.”

Since the debut of the Amazon Echo speaker nearly two years ago, music consistently has been one of the most popular activities.