Amazon Takes On Spotify & Apple Music w/Its Own 'Music Unlimited' Service

Amazon has introduced its big play for the music streaming market – including a special price tag for Amazon Prime members and owners of the voice-activated Amazon Echo.

Amazon Music Unlimited, a standalone on-demand service, is launching in the US for $7.99-a-month or $79-a-year for existing members of Prime – Amazon’s ‘club’ which separately offers free next day delivery and other perks for $99-a-year.

Amazon’s intention with this pricing is clear: to not only draw in new streaming music customers, but to tempt away those Prime members currently subscribing to more expensive Spotify or Apple Music accounts.

The latest estimates suggest Amazon has more than 60m Prime members worldwide, while its online storefront carries more than 300m registered customer accounts (with associated credit card details).