Alyasha Owerka-Moore On ‘People’s Party With Talib Kweli’

Alyasha Owerka-Moore On 'People's Party With Talib Kweli'

In this episode of “People’s Party With Talib Kweli”, Talib Kweli and Jasmin Leigh sit down with one of the most prolific streetwear designers of all-time:


Here’s what they got into on this one:

  • Alyasha’s longtime connection with graffiti growing up in 80’s New York
  • His early influences growing up that forced his fashion senses
  • How Alyasha got into producing hip hop for legends like the Jungle Brothers
  • What got him into skating growing up in Brooklyn during the 80’s
  • The elements that brought skateboard and hip hop culture together
  • How he became good friends with iconic skater Harold Hunter
  • What led to him landing a gig at Phat Fam, designing their first line
  • Tensions between Alyasha and Russell Simmons at Phat Farm
  • What brought him to San Diego where he currently resides
  • How his clothing brand Alpha Numeric came together
  • The consumerism of modern day streetwear subculture
  • Alyasha convincing Nike to use the Dunks for the SBs
  • Virgil Abloh and his bringing people up when you reach the top mantra
  • Linking up with Tatsushi “Tabo” Kagaya to create the Fiberops line
  • The differences of a designer versus an entrepreneurial mindset
  • How he was able to successfully quit smoking through hypnotherapy
  • Becoming the creative consultant for the Shoyoroll martial arts line
  • Working with Stoked Mentoring, helping underserved kids
  • Making paper airplanes at artist Romare Bearden’s loft in New York
  • His working with Super7 making action figures & collectible toys
  • Alyasha’s outdoor clothing brand called Guidance System

“People’s Party With Talib Kweli” is also available to give a listen via Spotify | SoundCloud | Google Play | Apple | Luminary