Video: @JheneAiko » The Pressure [Dir. @DonaldGlover]

Video: @JheneAiko » The Pressure [Dir. @DonaldGlover]

The exquisite Jhene Aiko has released the official video for “The Pressure” just days away from debuting her album ‘Souled Out’ which will be released on the 9.8.2014 via ARTium Recordings/Def Jam Recordings (USA) & Def Jam Recordings/Virgin EMI Records (UK).

Directed by none other than Childish Gambino, the track is given a visual life, which sees Jhene in simple yet effective contrasting shots, emphasising “The Pressure” between home life and the limelight.

“The Pressure” & “To Love & Die” are just 2 of the 14-track collection that have been made available so far and give an insight to how beautifully crafted, and how much of Jhene’s soul the album bears.

Having worked with many artists previously and her releases being relatively feature heavy, ‘Souled Out’ sees Jhene in her entirety with only 3 tracks on the album being collaborations, one of which is with her beloved daughter Namiko & reiterates just how much of Jhene has been put in to the creation of the tracks.

For many, her previous EP ‘Sail Out’, (released in late 2013), was the first discovery of the songbird & her ability to captivate. The content of the release & her unique sound and style, resulted in a number 1 on the US Billboard with “The Worst” and the biggest selling EP in Def Jam history.

Jhene went on to make her first surprise UK appearance in March 2014, to the sheer delight of fans, as she stepped out on stage alongside Drake on the UK leg of “Would You Like A Tour” to perform both her collaboration with Drake “From Time” & her solo track “The Worst”. She returned to the UK recently to perform at V-Festival to an equally elated crowd.

The aura that surrounds Jhene & her music is fascinating, and one which is filled with emotion, soul, & spirituality; as the title suggests, ‘Souled Out’ is set to be the most engaging & exceptional offering to date.

….and if you can’t wait until 9.8.2014 to hear the album in full, then pre-order now on iTunes & you will automatically receive “Spotless Mind” to help ease “The Pressure”.