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@SheaMoisture CEO Rich Dennis Speaks On Recent Controversial Ad w/The Breakfast Club

Rich Dennis stopped by The Breakfast Club to explain the controversial ad that had the internet buzzing & the following topics:

  • Explains the Shea Moisture ad, why it wasn’t properly executed
  • Why is the brand reaching out to other ethnicities
  • His thoughts on Trey Songz saying “Fuck Shea Moisture
  • Backlash on social media
  • The necessity to cater to their core market, while expanding to new ones

You can give this full interview a watch below…

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