With the Grammy Awards over 2 weeks away, the campaign for the show is in full effect. Besides his 11 nominations & upcoming return performance, Kendrick Lamar is now the focus of a new promo titled “Witness Greatness“.
The ad takes place in Compton, with the short featuring many of the city’s residents spitting lyrics from Kendrick’s banger “Alright” before the cameras turn to Kendrick himself performing the track throughout the community. It comes across as a clear plan to show that there is “diversity” in the GRAMMYs, unlike the Oscars!!!