Bigga Rankin (@BiggaRankin00) Talks Morals In Hip Hop w/LaLaa Shepard (@LaLaaShep)

With nearly 30 years of breaking and developing artists under his belt, Bigga Rankin has been an important mentor to dozens of the world’s favorite stars such as Yo Gotti & 2Chainz. In this interview with LaLaa Shepard, Bigga (now based in Atlanta after years of success in Florida) discusses the musical & cultural influence of his Jamaican upbringing, and how he has maintained longevity in the ever-evolving music business.