What happens when an Austrian rap producer with a history of more than 20 years in the game, teams up with some of his favorite MC’s from the US??? First of all, great music. But wait a second, who’s that guy??? Flip is a veteran producer & rap enthusiast from Linz, Austria who got addicted to hip-hop & its culture in the early 80’s when he first heard joints by The Fat Boys & Melle Mel on Austrian radio. A couple years later, heavily being influenced by the sound of Public Enemy, Eric B & Rakim, & EPMD, Flip & a bunch of other rap-nerds founded the nationally critically-acclaimed group Texta in 1993 & became the originators of the Austrian rap scene. Flip also has been organizing hip-hop shows in his hometown Linz since 1994 & started building connections to the US indie rap circuit since 2000. So as these connections grew, Flip began to record songs with the artists passing through and doing shows. Out of many tracks Flip recorded, he picked the best collabos for his ‘Reflections’ album, with a line-up boasting artists from all corners of the US, like AG (of D.I.T.C.), Elzhi, Phat Kat, Kev Brown, LMNO, Big Tone, Killah Priest, Guilty Simpson, Edo.G, Tragic Allies, King Solomon, 14KT, Jamall Bufford, Now On, Cymarshall Law, Skit Slams, and Pseudo Slang.
Flip’s signature sound is deeply rooted in the classic boom bap tradition with thick & hard-hitting drums and chopped samples, but also incorporates synth sounds, deep 808 low end, & unconventional song layouts that move away from the old two-bar loop formula. Flip is also a DJ & record digger, and handled most of the cuts on his album himself. And yes, he is also an MC, just in case you wondered…
After putting out 7 classic albums with his legendary Austrian group Texta since 1993 & a solo album in 2010, plus crafting beats for various German, French, Swiss, US, & Jamaican artists, Flip’s music finally gets released for a wider audience & rap connoisseurs all around the globe.
As the Akrobatik cut in the outro track proclaims: “Dope beats, rhymes and cuts, so now what!!!” – this is pure, uncut, and raw rap music that has its foundation in the past but also takes a perspective into the future.